Transit TV allows for better message targeting by observing the demographics of the bus commuters. 51% of the bus commuters are between the ages of 16-34 years old.
Proximity to market
Transit TV allows marketers to customize their marketing strategies to a geographic area in order to be more aligned and more cost-effective.
The average time commuting is 30 minutes to one hour and passengers will not be able to switch off or change the channel, therefore, increasing the exposure time and maximizing a client’s campaign reach.
Engaging content and flexibility
Contents can be customised and updated at any time, aligned with the marketer’s advertising and promotion campaign.
High frequency/high recall
The brands are exposed on the screen at a high frequency throughout the whole day and with an increase in the average time spent commuting, this results in a higher brand recall rate.
Mass market reach
Transit TV screens are installed in buses travelling within two most market -centric hubs of Malaysia – Klang Valley and Johor Bahru. They are also installed in Plusliner and Nice express coaches travelling nationwide.This ensures that your message is taken to where it matters most as the most products and services are found to be sold and consumed in these two areas.
Digital video advertising becomes an integral part of fully integrated marketing campaigns, delivering the same brand messages directly to target audiences in places with greater relevance to context and time. All this for just a fraction of the advertising budget!
Everyday more than 20 Lakhs Commuters travel through GSRTC.
On an average, each passenger spends 45 minutes watching Wise TV in journey every day
Wise TV advertisements have 100% attention from viewers. The Large, colourful and innovative designs demand more attention. It can’t be turned off like the TV. You have exclusivity in your space; it delivers all generation of audience and offers flexibility of advertisements size and location along with 17 hours of real time transmission every day.
Wise TV presents a wide variety of contents for all generation of passengers including
- Super hit Bollywood Movies
- Gujarati Dramas
- Latest Bollywood Songs
- Religious documentaries and Bhajans
- Stand Up Comedy
- Special musical events
- Live News and stock updates &Every hour Headlines
& Not What! On High quality LED TV & Audio which is enjoyable even from the last seat!